E-commerce has been booming in recent years, true enough and more people have been flocking online to purchase what they need, instead of going shopping in physical locations. It has also become increasingly more convenient to find specialty items and apparel with online retailers and search engines, and as the market has become very competitive, prices are sometimes even lower online than in actual shops. Because of this, companies that had the foresight to start early in e-commerce are the ones now reaping the success of their ventures.
Redcats is an online retailer that saw the promising future of its industry back in 1999, when the internet was just beginning to gain popularity. Managed by Jean-Michael Noir, this French company based in Roubaix, France, started out in online distribution of goods, focusing on fashion, home decoration, sports and leisure products. Redcats was formerly called the La Redoute Group, and while based in France, Redcats has since expanded internationally to Europe and North America. The company has acquired several well-known brands in its over 12 years of doing business, totaling 17 to date. Among these are La Redoute, Cyrillus, Ellos, Somewhere, Woman Within, Avenue, The Sportsman’s Guide, Stella McCartney Kids, OneStopPlus, Jessica London, The Golf Warehouse and KingSize.
As of 2010, Redcats records have shown 24 million active consumers in 31 countries, with 54 million visits per month to the company website. Redcats has over 70 e-commerce websites operating under it, and has a staff of over 11,000 employed around the world. The company has offices in the USA, Brazil, Portugal, France, Belgium, the UK, Spain, Italy, Sweden, Russia, Pakistan, India, Bangladesh, China and Hong Kong. Redcats brands are also known for their affordable pricing, and the company’s large selection of women’s and men’s plus-sized clothing. No matter where their customers are, Redcats is sure to have something to suit everyone.